Toronto Chapter - Underrepresented and Overlooked

Times have changed, and so have the attitudes and behaviours of the 55+ generation. Yet so many brands and companies either don't prioritize this audience or grossly misrepresent who they are. Join Jennifer Meehan​, Global COO for Edelman's Longevity Lab as she unveils their latest North American research that highlights untapped opportunities with this generation, whose formidable spending power vastly outpaces the attention they receive in current marketing strategies. During this session, we will explore the current state of marketing and communications efforts targeting this generation. Jennifer will break down outdated assumptions, reveal their influence and superpower and provide actionable strategies to authentically engage and inspire this audience to unlock new growth pathways and ensure your companies stay ahead of the curve in today's rapidly evolving marketplace.

DATE

Wednesday, January 22, 2025

5:00 PM ET

FORMAT

Virtual (Zoom)

The Zoom link will be provided a few days before the event.

COST

No charge

Registration will close on Tuesday, January 21st, 2025 at 5:00 pm.